Test an idea before you commit to building it.
We build a working prototype in one week — something you can put in front of real users, your board, or your team and get an honest reaction. But half the value is the thinking that happens before the build.
The prototype tests a hypothesis, not just a design.
Most prototypes demonstrate a solution. Ours start by pressure-testing the problem. Before we write any code, we work with you to define what the prototype needs to prove — or disprove. The goal is learning, not polish.
Problem-first approach
We start by clarifying the hypothesis: what are we testing, who are we testing it with, and what would change your mind? The prototype is designed to answer a specific question.
Working software, not slides
The deliverable is a functioning prototype you can interact with — not a mockup or a clickable PDF. Real enough to get real reactions from real people.
Clear next steps
Every prototype ends with a written assessment: what we learned, what worked, what didn’t, and what the path to production looks like if the idea validates.
How it works
Discovery
A conversation about the idea. What’s the problem? Who’s the user? What’s the hypothesis? What would a good outcome look like — and what would make you walk away? We’re not writing requirements yet. We’re making sure the prototype will answer the right question.
Scope confirmation
A short written document: what we’re building, what it will demonstrate, what it won’t do. Sent within 24 hours of Discovery. You review it and confirm before we start.
Build
Four days of focused work. You’ll get a brief async update each day — a short video or message, not a meeting — so you know where things stand without interrupting the build.
Demo and debrief
On day five, we walk through the working prototype together. This is a working session, not a presentation. We poke at it, test edge cases, and have an honest conversation about what we learned.
Handoff
Deployed prototype, source code, and a written assessment with recommended next steps. If the idea validates, the next step is usually a full AI Build engagement for the production version.
Good fit if
- ◆You have an idea for a product or tool and want to validate it before investing in a full build.
- ◆You need to demonstrate a concept to your team, your board, or potential customers.
- ◆You’re choosing between several directions and want to test one quickly.
- ◆You want to learn what users actually do with the product, not just what they say they’d do.
If you already know what you need and the problem is well-defined, an AI Build might be the right starting point — we can skip the prototype and go straight to production. And if you’re not sure where to start at all, a Discovery Session will help figure out the right first step.
FAQ
Start with a conversation.
Tell us what you're working on and we'll figure out the right way to help — or tell you honestly if we're not the right fit.